![]() This will return results that include either the exact phrase “content marketing” or “email marketing.” 9. This is helpful when you want to use an OR search with specific phrases: You can use all of the previous search operators we’ve talked about to modify your OR searches. You can also use the pipe symbol (|) in place of OR. It’s important to note that in this example, the OR directive will use the words immediately before and after it. Type your two keywords, and in between them, type OR in capital letters, like this: ![]() This simply tells Google to show results with either X or Y. If your search doesn’t have to be super specific but you still want to control your results, try using the OR command. You simply use the short dash (-) and quotation marks for as many phrases as you need. It lets you exclude multiple phrases, and it’s the same idea as excluding multiple words, just with phrases. This is the ultimate exact match exclusion operator. This tells Google to exclude the phrase you’ve specified in between the quotation marks. You use the short dash (-) to signify exclusion, and you use quotation marks around the phrase to tell Google to exclude the whole phrase and not just the first word. This search operator is a combination of the exact match and exclusion search operators. If you’re still not getting the results you want, you can force Google to exclude entire phrases that exactly match the phrase you specify. (Make sure there’s a space in between each excluded word.) Just use the exclude search operator as many times as you need. You can use this same technique to exclude more than one word. This will ensure you won’t get results that talk about content marketing strategies. You could try excluding the word “strategy.” In this case, you can use a short dash (-) to exclude words from the results. The problem is, most results talk about strategies for beginners. Maybe you’re searching “content marketing” to find some more advanced topics. Google is infamous for including results that you don’t want. Now, Google will only show me results that have the exact phrase “video marketing.” 3. If you put quotation marks around a word or phrase, you’ll tell Google to only return results that exactly match the word or phrase. To remedy this, you can use quotation marks. If you’re not specific, Google might not take your search query literally. The result at position 3 doesn’t even have the phrase “video marketing” in it! But it does have the words “video” and “marketing.” You can immediately tell that some of these results aren’t what you want. You might use the search query “video marketing infographic.” If you Google that, notice what pops up: Let’s say you’re looking up infographics that discuss video marketing. There are some times when you want to get every result possible. The best way to learn is to see how to use them, so that’s exactly what I’m going to do. Of course, you have to use them the right way. So instead of getting pages and pages of unrelated results, you get only results that are relevant to what you’re searching for. When you use a search operator, you’re telling Google to narrow down the results in a specific way. They’re basically shortcuts to getting better results. Search operators have their basis in coding. Google officially defines search operators as “symbols or words in your search to make your search results more precise.” And the best part: It’s not difficult at all.Įven if you’re not doing a lot of SEO, you owe it to yourself to learn these so you can use them in your day-to-day work. Imagine that!īy using search operators, you can slash the time you spend on Google and get better results. I’ve met a lot of SEOs who could recite Google’s last 10 algorithm updates, but they can’t actually use Google all that well. It’s by far the most important search engine to focus on, and it’s how many of your future customers will find you. Why are these so important? In one word: Google.Įvery SEO should know Google like the back of their hand. One of my favorites? Using advanced search operators. I’m talking about tricks you can use to get the most out of your work time. ![]() I’m a big fan of “hacks” that actually help you cut down on the amount of time you spend doing these tedious processes. SEO isn’t the only thing that matters, but it’s essential for most marketers.Īnd you know how awesome it is when you can save time. If you do SEO, you know how many long processes are involved. One of the best things you can learn to do is to save time without sacrificing quality. You might not learn anything that will revolutionize how you look at SEO, but I guarantee that you will learn how to become a better SEO. You need to push yourself and learn more and more. ![]() In SEO, it’s often the little things that matter.Īfter you’ve learned the basics, you can’t stop.
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